Design with purpose | Interface

Crowdyhouse: An innovative crowdfunding platform for independent designers

| Post by: in Design, Trends, Workplace Solutions

CrowdyHouse is a new concept to stimulate innovative design. This platform combines crowdfunding and retail giving designers the possibility to self-produce their work and allowing consumers to buy unique design in a transparent manner.


What CrowdyHouse does is loosely based on the popular crowdfunding principle, but adds a dimension. Investors are also aspiring buyers. Their funding enables the designer to start producing. In return for funding the product upfront they will get the design they helped put into production. ”The idea for CrowdyHouse began at the Salone del Mobile in Milan,” says Mark Studholme who, together with Suzan Claesen, founded the platform. ‘We were surprised about how little a designer earns if his design is taken into production by a large manufacturer. It can be just 5 percent of the wholesale price that goes to the designer.”

Suzan Claesen and Marks Studholme - Founders of CrowdyHouse

Democratic design for an honest price, is one of the principles of CrowdyHouse. Democratic because the consumer decides which design gets produced by funding it. And honest because the money that is earned fully benefits the designer. CrowdyHouse’s role is limited to being a mediator. The initiative for the new design platform arrives at a time where the creative industry boils of good ideas, but all sources of financing have been depleted. The government is handing out increasingly less innovation grants. Banks don’t spend any money on young entrepreneurs. “CrowdyHouse can be a crowbar, a party that fills the void between a good idea and the lover of design”, according to Studholme.

The dozens of products being offered on are mostly meant for home interior use and vary in price from 65 to 3000 €. Those who like the product and its story deposits their funding upfront. The site can then be used to track the popularity of a product, how long it will take before production starts and what the money will be used for.

Stimulating unique design through crowdfunding, is the core of what this new platform does. “We offer products with a story from the designer”, says Studholme. “This gives funding and ordering at CrowdyHouse a very special dimension.”


If you liked this article, you may like to know more about the Net-Works project. Net-Works is the result of a collaboration between global carpet tile manufacturer Interface, Inc., the Zoological Society of London (ZSL) and Project Seahorse Foundation for Marine Conservation Inc., Philippines (PSF). It will tackle the growing environmental problem of discarded fishing nets in some of the world’s poorest coastal communities.

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